joe at namm

How the business really works.
Strategies that make things
happen--without wasting years.
See how to write, produce,
and market hit songs.
Many ways to make a
solid living with your music.

With the right plan – tailored to your abilities and situation -- you can build a solid career, and get your music the recognition it deserves.

This Workshop will give you the help you need and the real information you won’t find anywhere else, including:

  • New thinking on music career paths, finding one that works for you.
  • Strategies for independent musicians, building a presence and a revenue stream.
  • How to present yourself to get signed to artist and publishing deals.
  • Revenue streams, strategies to boost your earnings.
  • On-the-spot song evaluations.
  • Song production, how important is it? Hear "before" and "after" examples.
  • The psychology of producing hit songs.
  • Real world examples of breakthroughs that you can learn from.
  • Fresh techniques for marketing your music.
  • Industry gatekeepers: What you need to know about label execs, managers, A&R reps, music attorneys, music supervisors and other key members of the industry.

In this workshop, you will receive personal direction from Joe. Your questions will be answered throughout the weekend. Registration includes a one-on-one follow up phone consultation with Joe for all participants.

"This weekend will change your life!"
-Sonia Rao of The Voice


Meet Your Mentor
Joe Solo is the 20-year LA Record Producer who developed Macy Gray and many others, and is founder of the Music Success Workshop

“Our goal in this Workshop,”says Joe, “is have you chart your own personal path to a successful life in music. You’ll leave the Workshop with an in-depth understanding of the Music Industry and how you can apply your unique creativity to your own music within the realities of your life situation.

“You’ll learn how to relate to, understand, and work with others so you’ll write better songs and have better recordings. You’ll learn the importance of good production. You’ll have a chance to hear your materials played with feedback from both the audience and me to enhance your creativity. I’ll give you EVERYTHING I got and I’ll answer all your questions.”

This is a WORKSHOP – not a seminar:

This is not someone just speaking from a platform while you take notes. Rather, it’s a cooperative event with Joe leading the charge. It’ll be fun and entertaining, too.

Expect lots of audience involvement and conversations back and forth, including discussion of current industry issues and strategies.

This is an experience you’ll never get from a lecture, an online webinar or a book.


Get your song played and evaluated

You’ll hear first hand where the strong spots are, how improvements could be made, and - even while listening to other's material - you will learn how to apply these techniques to your own music and lyrics. You’ll learn how to embrace audience feedback.

So bring your music on cd, jump drive, or even bring your favorite instrument and sing live! We have time for 30 songs, randomly selected.

This is one of the highlights of the Weekend Workshop because it not only helps everyone improve their music, it’s also a great way for Joe to discover new talent.

Special Guest Panel of Music Supervisors & Publishers, and other Industry Players

Joe leads a panel of Film & TV music supervisors, music publishers and many other key members of the music industry. They'll be on hand to answer your questions and give you insights on how to win valuable placements. ***

This is a rare opportunity to gain access to the taste-makers and gate-keepers of getting your music to the world.


Panelists to be announced.

“I cherry-picked these folks because I believe each one has a unique insider perspective on how to create a niche for yourself and breakthrough in today’s crowded attention economy,”says Joe. “No where else will musicians find this insanely useful information!”

See below for VIP packages that include an exclusive dinner with Joe's panelists!

Workshop Content:
Building the 6-step Career Plan that works for you.


10:00 – Noon
PART 1: It’s all about YOU. (Goals, Mentality & Commitment)

  • Get clarity on your goals and define your path.
  • I’m a singer/songwriter. Should I seek a publishing deal or be an artist?
  • Should I get a degree or a certification at a music school?
  • Navigating a career in music with family stresses and work obligations.
  • How can I make a living in music if I’m not in New York or LA?
  • How to prevent wasting years doing the wrong things, going about it the wrong way.

Noon – 4:00
Part 2: Your MUSIC. (Songwriting, Production & Artistry)

(1:00 - 2:00 Lunch Break)
  • On-the-spot song evaluations.
  • Hear “before” and “after” versions of the same song to see the difference great production makes.
  • Learn songwriting techniques for universal appeal.
  • How “ego shaping” gets you top performances.
  • How to write a song that attracts fans and excites the industry while staying true to your music.
  • The psychology of producing hit songs.
  • Creative song pacing, orchestration, and arranging techniques.
  • It’s not just about gear and technology, it’s about inspiration, creation and motivation.

4:00 - 6:00
Part 3: Publisher & Music Supervisor Panel:

Best ways to win film and TV placements, publishing deals and hear advice from deep inside the industry.

Find out the best ways to win film and TV placements, publishing deals, and hear advice from deep inside the industry.

More Info

VIP Industry Dinner (Platinum VIP and Ultimate packages only)

More Info


10:00 - 1:00
Part 4: Crash Course in Music Marketing (Presentation, Fans, Income)

  • Modern direct marketing techniques for songwriters, musicians and artists.
  • How to build a following.
  • Just 500 die-hard fans and you can quit your day job.
  • What record and publishing companies need to see to say, “Yes.”
  • Structuring your marketing materials (bios, websites, photos).
  • Publicity, sponsorships, and endorsement deals.

1:00 - 2:00
Lunch Break

2:00 - 5:00
Part 5: YOU and the Music Industry. (People, Business, Deals)

  • Breaking in and navigating the industry.
  • Finding the people you need to know and getting them to hear your songs.
  • Learn what motivates each type of key industry executive to build better relationships.
  • When do you need a mentor, attorney or manager, and how to choose them.
  • How to get a record contract and publishing contract, and why you just might not care.
  • Get ongoing income by placing your music into Film & TV, Commercials and Video Games.
  • Protecting your music - and why getting screwed can be a GOOD thing!
  • Strategies for choosing the right band members, co-writers and other collaborators.

1 to 2 weeks after the Workshop

Part 6: Private 1-on-1 phone consult with Joe.

Get your follow up questions answered. Finalize your Personal Career Plan.

Monday: Bonus Day

10:00 - 6:00
In-Studio Session Musician Experience (Ultimate package only)
More Info

What this Workshop will NOT cover:

This is not a technical training session. We won’t cover how to operate mixers, digital delays, EQs, compressors and other equipment.

However, we will be discussing how to use technology creatively to invent new sounds and vibes.

This is the only Joe Solo Music Success Workshop that will be held on the West Coast US until 2014.

Meet Your Mentor
Here's some clips from Joe's latest NAMM Convention Presentation "The Psychology of Producing Hit Songs."

Joe has also been a featured speaker at the ASCAP Expo; Billboard’s Film & TV Music Conference; Musician’s Institute; The National Association of Record Industry Professionals, and University of California Schools.

Workshop Options:

Choose Your Level of Involvement:

Level 1: General Admission

2 Day Weekend Workshop - All Day Saturday, All Day Sunday - Includes:

On-The-Spot Evaluation Of Your Song By Joe Solo -- 30 slots - Randomly Selected ($195 Value)

Panel of Music Supervisors & Publishers, Other industry guests -- Get answers to your questions from Industry Experts.

Free Entry for $3,500 Give-Away Drawings Software & Equipment -- From: Gibson, Akai, Guitar Center, Propellerhead, Presonus and others)

30 Min 1-on-1 Follow Up Phone Call With Joe Solo ($175 Value) -- Get answers to your most burning questions on career direction, getting to the next level, improving music quality, or have Joe evaluate your music.

Level 2: General Admission + Products

Includes All Previous Bonuses plus:

"The Psychology of Producing Hits Songs" 90 min. live video. ($75 Value) Discover the secrets seasoned producers use to create songs that become hits. Joe breaks it all down for you in this live, revealing presentation on the human elements that translate into the creation of hit music. He also tells entertaining behind-the-scenes stories and plays "before and after" examples of recording to illustrate his message.

"NAMM Show Songwriter/Producers Panel" - 90 min. live video ($75 Value) Live from USA's biggest music convention, The NAMM Show: Joe leads a panel of hit Songwriter/Producers as they share inside tips on their wide-ranging writing process, the marketing aspects of music, how production affects the perception of the song, and many other valuable insights you won't get anywhere else. Also hear audience members capitalize on this rare opportunity to pick the panelist's brains - their answers will help you further your own music career.

The panel of these accomplished industry taste-makers includes:

Joe Solo -- (Macy Gray, Fergie, Shiny Toy Guns, Erykah Badu)
Jacob Luttrell -- (Flo Rida, Enrique Iglesias, Justin Bieber, Ricky Martin)
Michele Vice-Maslin -- (Emmy winner, Ke$ia, Nick Carter )
Darrell Brown -- (Keith Urban, LeAnn Rimes, Rascal Flatts)
Steve Schnur - (Worldwide Executive In Charge of Music for Electronic Arts, Sarah McLachlan)

"Making Music Money" - 90 min. live video ($75 Value) Must viewing for every music professional who wants to maximize their music income. Joe also shows you how music publishing works, the pitfalls to avoid when collaborating with others, and shares with you insights about generating income while staying true to your music.

Joe Solo's 50 Best Music Success Tips eBook ($15 Value) Collection of Joe's Most Requested Tips -- all in one place. Each tip is short and to the point. They get you thinking, inspire, give you direction, and provide valuable insights to help you elevate your music and career.

Level 3: VIP

Includes All Previous Bonuses plus:

60 Minute Follow Up Phone Call or In-Person Coaching Session With Joe Solo - you choose! ($325 Value)**

Priority Seating - Get the best seats in the room!

Video of The Entire Workshop - so you won't have to take notes -- Let your other band members see and hear all the ideas from this Workshop ($95 Value)

Friday Night Private Networking Party hosted by Joe -The party will begin on Fri. Aug 9 at 8:00 pm and is a great place to meet and network with fellow attendees. You'll be emailed location information one week before the party.

Level 4: VIP Platinum (Limited Availability)

Includes All Previous Bonuses plus:

Exclusive Networking Dinner with Joe and 10 Music Supervisors / Music Publishers (Sat Night: Includes meal except alcohol). "Super-boost" your career by joining us in an exclusive networking dinner Joe is hosting with these industry taste-makers, providing you a direct link to meeting the people who can get your music placed in film and TV! ***

2 hours of Follow Up Phone Calls or In-Person Coaching Sessions With Joe - you choose! ($650 Value)**

10% Discount on Music Production Services* Signup with Joe to give your song or album the "professional" sound needed to attract audiences and industry execs. (Value: $500 - $5000)

Level 5: Ultimate (Limited Availability)

Includes All Previous Bonuses plus:

Full Day In-Studio Session Musician Experience - On Monday, Aug. 12, 10am - 6pm Join Joe at a major LA recording studio to be part of a full day session musician recording experience with several of LA's top session musicians! Session players have played with Bruno Mars, Jason Mraz, Flo-Rida, Justin Tiberlake, Macy Gray, Foo Fighters, The Wallflowers, kd Lang, Enrique Iglesias, Rick Ruben, Dwight Yoakam, Erykah Badu, will i am, Madonna, Tina Marie, Sheryl Crow, and many, many others. Full details will be emailed to you a week before the Workshop.***

“I’m not sure this Workshop is right for me”

100% guarentee


If this event is not insanely helpful to you -- then we don’t want to keep your money. So here’s the deal:

If you are on the fence, enroll now anyway and attend the full Saturday morning session.

Then if you feel that the Workshop is not going to be worth the price you paid, just let us know before our Saturday lunch break and we’ll issue a full refund to your credit card on the spot ... but we will ask that you leave the premises immediately.

You don’t have to give us any reason; just tell us it’s not for you. Fair enough?

Where & When:

New York City Workshop Dates:
March 8 & 9, 2014
Time Square Marriott Marquis - New York City

Time Square Marriott Marquis - New York City

Culver City


Saturday: 10:00 am to 6:00 pm with 1 hour lunch break.
Sunday: 10:00 am to 5:00 pm with 1 hour lunch break.

You will receive full information on discount accommodations and other details after you register.

Questions? Call 800-269-6545 or email

Featured Benefits

General Admission General Admission + Products VIP Platinum VIP (Limited Availability) Ultimate (Limited Availability)
Register Register Register Register Register
On-The-Spot Evaluation Of Your Song - 30 Slots - Randomly Selected ($195 Value)

Panel of Music Supervisors & Publishers

Entry for $3,500 of Music Gear Give-Away Drawings

30 Min 1-on-1 Follow Up Phone Call With Joe Solo
($175 Value)

The Psychology of Producing Hits Songs Video - 90 Mins.
($75 Value)

NAMM Show Songwriter / Producer Panel Video - 90 Mins. ($75 Value)

Making Music Money Video - 90 Mins.
($75 Value)

Joe Solo's 50 Best Music Success Tips eBook

60 Minute Follow Up Phone Call or In-Person Coaching Session with Joe
($325 Value)**

Priority Seating

Video of The Entire Workshop - so you won't have to take notes! ($95 Value)

Private Kick-Off Party Hosted By Joe - Friday Night

Exclusive Networking Dinner with Joe and 7 Music Supervisors / Publishers (Sat Night - Includes Meal)

2 hours of Follow Up Phone Calls or In-Person Coaching Sessions with Joe ($650 Value)**

10% Discount on Music Production Services*
($500 - $5000 Value)

In-Studio Session Musician Experience - Monday at Major Recording Studio

Workshop Pricing
$395 $495 $695 $995 $2395

Register Here:

Develop Your Personal Road Map For A Successful Music Career

Special pricing available for groups of 3 to 20 people: - call 800-269-6545 or email
*Must be used within 6 months of workshop date
**You choose phone call or in person. In-Person coaching is at Joe's Los Angeles recording studio - Take places within 20 days after workshop
***Session players and panelists subject to change based on recording & touring schedules

Before you read about Joe’s New York City Music Success Workshop, you’re invited to subscribe to his email list to get FREE information to step-up your music career.

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