For Musicians...
Singers • Songwriters • Bands • Producers • Artists • DJs • Composers

Make it in Music

Learn How to Make It in Music

February 16 & 17, 2013     Sat & Sun     Seattle Waterfront Marriott

"This weekend will change your life!"
-Sonia Rao of The Voice

joe at namm

Build a successful career in music, realize your dreams and get your music the recognition it deserves.

Get two days of Music Industry insider information – learn how the business really works. Discover the right tools and strategies to prevent wasting years of your life. Here’s information you won’t get anywhere else, including:

  • New thinking on Music Career Paths that are just right for you.
  • How to Get Your Music Heard by the Right People.
  • The Psychology of Producing Hit Songs.
  • How to tell if your music is really great.
  • How good production makes all the difference -- hear “before” and “after” examples.
  • New ideas on how to boost your earnings.
  • Breakthrough: How others like you have made it.
  • Fresh techniques for marketing your music.
  • Learn how to influence label execs, managers, A&R reps, music attorneys, music supervisors and other industry players.
This is the only Joe Solo Music Success Workshop that will be held in the Northwest US or Western Canada area until 2014.


Meet Your Mentor
Joe Solo is the 20-year LA Record Producer who developed Macy Gray and many others, and is founder of the Music Success Workshop

Watch this short video to get a good overview of Joe's background, the Workshop content and what it can do for you.

“My goal in this Workshop," says Joe, “is for you to leave with an in-depth understanding of the Music Industry and how you can apply your unique creativity to your own music and life situation and then chart your own personal road map to success.”

“You’ll learn how to relate to, understand, and work with others so you’ll write better songs and have better recordings. You’ll learn the importance of good production. You’ll have a chance to hear your materials played with feedback from both the audience and me to enhance your creativity. I’ll give you EVERYTHING I can and I’ll answer all your questions.”

This is a WORKSHOP – not a seminar:

This is not someone speaking on a platform while you listen and take notes. Rather, it’s a cooperative event with Joe leading the charge. The schedule is flexible and tailored to audience needs. It’ll be fun and entertaining. Expect lots of audience involvement and conversations back and forth.

Bring your instrument. Bring your music on a CD, jump drive, or iPhone/iPad.

Music is interaction -- and this workshop is pure interaction, an experience you’ll never get from a lecture, an online webinar, or a book.


Get your song played and evaluated –
Only 24 slots available

You’ll hear first hand where the strong spots are, how improvements could be made, and - even if it’s not your song - you will learn how to apply these techniques to your own music or lyrics. You’ll learn how to embrace audience feedback.

This is one of the highlights of the Weekend Workshop because it not only helps everyone improve their music, it’s also a great way for Joe to discover new talent.

We select the songs for evaluation in the order in which people enrolled for the Workshop. So if you have a song you would like to present, sign up now before all the slots are taken.

Workshop Content:

PART 1: It’s all about YOU:

  • Get clarity on your goals.
  • Understand and get the “Music Industry Mentality.”
  • Your creativity – the prime force in your career.
  • When do you need a mentor, attorney or manager, and how to choose them.
  • Should I get a degree at a music school?
  • Navigating a career in music with family stresses & work obligations.
  • I’m a singer/songwriter - Should I start a band or go solo?
  • Learn about dozens of different music industry vocations, including some you never knew existed . . . One may be just right for you.
  • How to decide which role is the right one for you to pursue.
  • How can I make a living in music if I’m not living in New York or LA?
  • How to prevent wasting years doing the wrong things, going about it the wrong way.

Part 2 - Your MUSIC:

  • On-the-spot song evaluations.
  • Hear "before" and "after" versions of the same song to hear the difference great production can make.
  • Learn songwriting techniques for universal appeal.
  • How “ego shaping” gets you top performances.
  • Learn to identify and expand your song’s “hooks” to lift the song’s popularity and money-making ability.
  • The psychology of producing hit songs - including Human Tricks in the studio.
  • Creative song pacing, orchestration, and arranging techniques.
  • It’s not just about gear and technology, it’s about inspiration, creation and motivation.

Part 3 - Your FAN Base:

  • Just 500 die hard fans and you can quit your day job.
  • I have 5,000 Facebook friends. Do I still need to tour?
  • How to grow your fan base. How to make your fans feel special.
  • How do I get fans to buy or download my music?
  • How often should I contact my fan base. The importance of an email list – how to work it properly.
  • A large fan base or a record deal – which comes first?

Part 4 - YOU and the Music Industry:

  • How do you find the right people and get them to hear your songs.
  • Breaking in and navigating the industry.
  • Your live act – and the necessity of being unique.
  • Protecting your music - and why getting screwed can be a GOOD thing!
  • How to find band members, co-writers and other collaborators.
  • Your Business Team: Manager, Attorney and Publicist.
  • How to get a record contract and publishing contract, and why you just might not care.
  • How to get ongoing income streams by placing your music into: Film & TV, Commercials, Video Games, Film Score Libraries, and with other artists and bands.
  • How To MAKE IT in music. The Joe Solo secret.

What this Workshop will NOT cover:

This is not a technical training session. We won’t cover how to operate mixers, digital delays, EQs, compressors and other equipment.

However, we will be discussing how to use technology creatively to invent new sounds and vibes.

Who should attend:

Singers, songwriters, bands, artists, producers, rappers, composers, engineers, managers, DJs, agents, record company personnel -- anyone who is serious about making a career in music.

If music is your life, and you want to move ahead faster - you need this Workshop.

If you are frustrated because you haven’t been able to get your music heard by industry executives - this Workshop is for you.

This is the only Joe Solo Music Success Workshop that will be held in the Northwest US or Western Canada area until 2014.
Here's some clips from Joe's latest NAMM Convention Presentation "The Psychology of Producing Hit Songs."

Other speaking engagements include the ASCAP Expo; Billboard’s Film & TV Music Conference; Musician’s Institute; The National Association of Record Industry Professionals, and University of California Schools.

Workshop Bonuses

BONUS #1 - Free 30 minute phone consultation
with Joe Solo.

Every Workshop participant gets a personal and private phone meeting with Joe.

  1. Discuss your personal career issues.
  2. Get your most burning questions answered in private.
  3. Get your career direction firmed up.

These consultations will be held by phone within 20 days after the seminar date. Cost for private consulting is usually $250/hour. This free bonus is worth $125.

Your session will provide the finishing touch to your Music Success Workshop experience.

BONUS #2 – Free Drawing for Propellerhead’s
Reason Software:

This music software program emulates a whole rack of hardware synthesizers, samplers, signal processors, sequencers, and mixers.

Reason can be used either as a complete virtual music studio or as a collection of virtual instruments to be used with other software.

This popular program, which sells for $169 will go to one lucky Music Success Weekend Workshop participant.

BONUS #3 – 20% discount on Nimbit Membership: is the web site where musicians can sell their music, show tickets, merchandise and other items directly to their fans. They handle the ordering process, the payments, the shipments and then send the payments to you.

By special arrangement, all Workshop attendees will get a certificate for this 20% discount.

BONUS #4 – Joe’s Recommended Resource List for Music Services:

To help you navigate your career, Joe has put together a list of his trusted resources covering:

Where to find music PR services. Sources for Film and TV music buyers. Music Video Directors. Producers. Studio Musicians. Specialists in developing web sites for musicians. and many, many more.

These are reliable sources Joe has worked with and this list will save you valuable time when you are searching for where-to-go information.

BONUS #5 – Bring All Your "Peeps" For HALF PRICE:

Register yourself at the regular price, and then enroll addition people – partners, friends, band members – at the same time and get a 50% discount off their enrollment fee!

“I’m not sure this Workshop is right for me”

100% guarentee


If this event is not insanely helpful to you -- then we don’t want to keep your money. So here’s the deal:

If you are on the fence, enroll now anyway and attend the full Saturday morning session.

Then if you feel that the Workshop is not going to be worth the price you paid, just let us know before our Saturday lunch break and we’ll issue a full refund to your credit card on the spot ... but we will ask that you leave the premises immediately.

You don’t have to give us any reason; just tell us it’s not for you. Fair enough?



Seattle Workshop Dates:
Sat & Sun, Feb. 16 & 17, 2013

Seattle Marriott Waterfront Hotel
2100 Alaskan Way
Seattle, WA 98121 USA

Tel 800-455-8254

Seattle Seawarf

Get your music career in gear at Seattle's beautiful Marriott Waterfront Hotel


Saturday: 10:00 am to 6:30 pm with 1 hour lunch break.
Sunday: 10:00 am to 5:30 pm with 1 hour lunch break.

You will receive full information on discount accommodations, alternate lodging and other details after you register.

For questions or to enroll by phone, call 800-269-6545 or email

Your Registration Includes:

2-Day Workshop Covering:

  • Song Evaluations for the first 24 registrants.
  • Your goals and music career path.
  • Growing your Fan Base.
  • Music Industry Relationships -- Inside Information you won’t get anywhere else.
  • Free Drawing for Propellerhead Reason Software.
  • 20% Discount for a 1 year Nimbit Membership.
  • Joe’s Private Resource List for Music Services.
  • The 9 Career Killing Mistakes – why they will derail you, and how to avoid them.
  • One-­on-­One Phone Consultation with Joe.

Before you read about Joe’s Seattle Music Success Workshop, you’re invited to subscribe to his email list to get FREE information to step-up your music career.

Get Joe Solo’s Music Success Video Nugget Series – FREE!

Joe’s weekly 3-minute videos & tip sheets give you creative, marketing, and music industry insider information you won’t find anywhere else.